The Soothr Journal
Ideas for creating more thoughtful, restorative experiences.
Explore our thoughts on wellness, hospitality and the small rituals that can make a meaningful difference to how we feel.
From creating calmer spaces to understanding the value of slowing down.
The Soothr Journal is a place to pause, reflect and discover a little more calm in everyday life.
Experience Soothr
Interested in experiencing Soothr before introducing it to your guests?
Our 10-box Introduction Box gives luxury accommodation providers the opportunity to experience Soothr first-hand before considering a larger order.
Available exclusively to businesses and organisations.
Latest from Soothr
How to Improve the Guest Experience in a Boutique Hotel
Unlike large chain hotels that rely on standardised processes, boutique properties win by crafting distinct, memorable experiences. Discover key strategies, from pre-arrival personalisation to empowering your frontline staff, to elevate the guest journey and build lasting brand loyalty.
Your Bedroom Should Be Your Sanctuary: Simple Ways to Create a Calmer Space
Your bedroom should be a place where the outside world feels a little further away, a space to slow down and give yourself permission to stop. Here are simple, thoughtful ways to turn your room into a quiet sanctuary.
The Psychology of Scent: How Sensory Design Shapes High-End Guest Retention
Scent is the fastest route to memory and emotion. Discover how leading boutique hotels use subtle, sensory design to create lasting comfort, deepen brand loyalty, and transform guest retention.
The Science of Sleep: Why Your Hotel Needs to Solve the "First-Night Effect"
Up to half of hotel guests experience poor sleep on their first night due to the brain remaining on high alert in unfamiliar surroundings. Discover how luxury hotels can counteract the First Night Effect to deliver exceptional guest rest and boost repeat bookings.