The Soothr Journal
Ideas for creating more thoughtful, restorative experiences.
Explore our thoughts on wellness, hospitality and the small rituals that can make a meaningful difference to how we feel.
From creating calmer spaces to understanding the value of slowing down.
The Soothr Journal is a place to pause, reflect and discover a little more calm in everyday life.
Experience Soothr
Interested in experiencing Soothr before introducing it to your guests?
Our 10-box Introduction Box gives luxury accommodation providers the opportunity to experience Soothr first-hand before considering a larger order.
Available exclusively to businesses and organisations.
Latest from Soothr
The First Night in a Hotel: Why Your Brain Doesn't Always Switch Off
Why can the first night in a hotel feel so different from sleeping at home? Discover how unfamiliar surroundings, travel and disrupted routines can affect relaxation, and how thoughtful hotel wellbeing experiences can help guests settle into their stay.
Why Sleeping Somewhere New Can Feel So Different: Understanding the First Night Effect
Why does sleeping somewhere new sometimes feel so different? Discover the First Night Effect and how unfamiliar environments can affect sleep, relaxation and the hotel guest experience.
How to Improve the Guest Experience in a Boutique Hotel
Unlike large chain hotels that rely on standardised processes, boutique properties win by crafting distinct, memorable experiences. Discover key strategies, from pre-arrival personalisation to empowering your frontline staff, to elevate the guest journey and build lasting brand loyalty.
The Science of Sleep: Why Your Hotel Needs to Solve the "First-Night Effect"
Up to half of hotel guests experience poor sleep on their first night due to the brain remaining on high alert in unfamiliar surroundings. Discover how luxury hotels can counteract the First Night Effect to deliver exceptional guest rest and boost repeat bookings.
The First Night Factor: Why Your Move-In Gift Defines Your Agency’s Reputation
The first night in a new property defines a client’s entire experience. Discover how sensory welcome gifts, quiet micro-moments, and thoughtful touchpoints turn a stressful move into lasting brand loyalty.